When it comes to Marketing, Growth hacking is a bit of a short-sighted concept. Indeed the best marketing is the marketing that allow for a sustained growth and reliable benefits, while growth hacks are in general short-terms, one time tricks that a start-up can pull. AirBnB had to remove its ads from Craiglist as soon as it became successful to avoid lawsuits. In the same extent, Youtube no more allow for women to post strip-tease videos now that it got famous through it.