Francis Picabia once said “The only way to be followed is to run faster than the others”. This sentence sums up the start-up spirit, and that particular craving for growth that start-ups may have. The term Growth Hacking has been used for the first time by Sean Ellis; Father of the biggest growth hacking platform: He developed Growth Hacking for Dropbox (one of the most famous success of growth hacking), Evenbright and Lookout.

Growth hacking can be defined has “A set of marketing techniques which allow to rapidly accelerate the growth of a start-up with minimal or no cost at all”. Growth hacking can also be defined as the start-up marketing, because only the flexible nature of a start-up allows its practice.