How to do a good hypercasual games and how to monetize them
Hypercasual games to rule them all
Over the past few years, casual & hypercasual games have experienced a dramatic growth; they dominate the top of the App store and Google Play Store.
For instance, the 2 biggest publishers of this market, Voodoo and Ketchapp, launched about 85 games in 2017 alone. Voodoo’s games accounted for 24.7% of all free downloads and has published more than 15 games that have reached the Top 20 in the App Store since 2016. With Goldman Sachs’ $200M investment in the giant hypercasual publisher Voodoo, it is set to...