Marketing

Digital Marketing & Communication Assistant

Internship

6 months

Place

Paris, France

Start date

January

Salary

Paid intership

Founded in 2017, Advenworks is a startup crafting addictive & creative free-to-play mobile games. Our objective is to put a daily dose of fun and excitement in every pocket and become a market leader by 2021.

By bringing together the most creative and passionate video game experts from around the world, we want to lead the remote work revolution in the $100 billion gaming industry.

Our base camp is at Station F in Paris, France, the biggest startup campus in the world and the heart of innovation in France. Funded by Xavier Niel, Station F is the best place to start and manage a digital business in France.

You will join a team of talented video game crafters and will contribute to the exponential growth of our player base. As a Digital Marketing & Communication Assistant, you will work closely with the Chief Marketing Officer and will take part in marketing daily operations & strategy.

Role & Responsibilities


1) Product development

  • Market studies to evaluate the potential of games, define the target audience & make product recommendations
  • Build a community of testers around the globe
  • Organize playtests to assess the potential of new game concepts & improve user experience

 

2) User acquisition

  • ASO (App Store Optimization): optimization of the visibility of the games on the App Store & the Google Play Store (keywords, game descriptions, screenshots)
  • Work with creative teams on performance-oriented user acquisition videos
  • Set-up, test, manage & optimize ad campaigns (Facebook Ads, Google Ads, influencers…)
  • Data analysis to optimize campaigns performance & ARPU
  • Identify & test marketing opportunities with new partners & channels
  • Implementation of growth hacking techniques
  • Ad monetization weekly optimization

3) Community management & customer support

  • Community management: grow & engage the community on Facebook, Instagram & Twitter
  • Blog post writing
  • Monitor user reviews on the stores
  • Customer Support: become the link between developers & players
  • Emailing via Mailchimp with cross-promotion & retention objectives

4) Publishing

  • Prospect the web & video games shows for future hits to publish
  • Management of the relationship with developers
  • Reporting of game performance to developers

Requirements


  • Business school enrolled: 3rd, 4th or 5th years
  • Interest in digital marketing channels (Facebook Ads, Apple Search Ads, programmatic, etc.)
  • Familiarity with performance marketing concepts like CPI, ROI & LTV
  • Analytical skills & mindset
  • ROI & data driven
  • Proactive, curious, creative, reliable & organized
  • Passion for mobile games (from casual to hardcore)
  • Operational English or more
  • Microsoft Excel and BI tool skills
  • Optional: video edition skills (After Effects)

Perks

Possibility to Apply to the Station F entrepreneurs-only coliving space: Flatmate. Prices start at €299 per month. Includes a giant spa and crazy underground café inside. 

Station F Membership

Benefit from Station F ecosystem

Free conferences every week at Station F by marketing, business & tech experts from the biggest companies (Facebook, Google, Havas, Snapchat…)

Since early February, someone contacts people via LinkedIn and poses as Advenworks' Head of Recruitment. It is a scam. We have no open positions for now.

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